The Hallyu Leaders & Experts series is a storytelling initiative by Hallyu Con that spotlights the voices, journeys, and perspectives of influential figures shaping the global Korean Wave. At our organisation, we reach millions who are passionate about cultural connectivity and who seek to deepen their understanding of the people driving this vibrant global movement.

한국에서 블로거 (hangugeso beulrogo), or “Vloggers in Korea”, have been around as long as people have been visiting and living in Korea. When I...