The Hallyu Leaders & Experts series is a storytelling initiative by Hallyu Con that spotlights the voices, journeys, and perspectives of influential figures shaping the global Korean Wave. At our organisation, we reach millions who are passionate about cultural connectivity and who seek to deepen their understanding of the people driving this vibrant global movement.

This series champions the storytellers, policymakers, creatives and thought leaders whose work is advancing Korea’s global presence - while also exploring the deeper cultural forces behind Hallyu’s extraordinary rise.

by M You most probably have heard about the ‘Perilla Leaf Debate’. This time, however, we are not discussing whether you are OK with your...

by M Bibimbap is one of the most popular and well-known Korean dishes, even people with little or no specific interest in Korean cuisine...