The Hallyu Leaders & Experts series is a storytelling initiative by Hallyu Con that spotlights the voices, journeys, and perspectives of influential figures shaping the global Korean Wave. At our organisation, we reach millions who are passionate about cultural connectivity and who seek to deepen their understanding of the people driving this vibrant global movement.

This series champions the storytellers, policymakers, creatives and thought leaders whose work is advancing Korea’s global presence - while also exploring the deeper cultural forces behind Hallyu’s extraordinary rise.

With SHINee celebrating their 17th debut anniversary this year and the recent news about Roo, their recent comeback has been one of the most emotional ones to date.  Because of this, I thought we’d relive the day I attended the screening of My SHINee World in London…

As I stepped into the dimly lit cinema hall, little did I know that I was about to embark on a spine-tingling journey into the realm of...

by Nilza Anibal & Marianna Szucs On the rainy evening of 2 November, the British Film Institute (BFI) served as the venue to host the...